Meta Growth

Qualitative and Quantitative Research This is blog post #11 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I started talking about Experience-Based Assessments in Conversion Research.  Today I will continue with   Qualitative and Quantitative Research   summing up my learning experience and review the following key takeaways:   > Conversion Research | Qualitative Research  In the Qualitative Research we will go through:  Online surveys with recent customers On-site polls Phone interviews Live chat transcripts Customer support insight User testing > Survey Design Theory Feedback, in general, is extremely important for development and growth, so in business too. Surveys ensure you as a business owner get feedback on your company, product and process to make sure your efforts are focused on what really matters.  A well-...

Conversion Research This is blog post #10 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I started talking about the Prioritization Framework.  Today I will continue with  Conversion Research  summing up my learning experience and review the following key takeaways: > What's Conversion Research and Why it is important? You need to diagnose the patient before you know how to treat him. The same goes for Conversion Rate Optimization (CRO). Every optimization project has to start with conversion research. It’s where you diagnose a website, and figure out where and how it’s leaking money. Once you know where and how only then can start you with testing solutions and monitoring progress.  Conversion Research consists of the following Main Pillars:  Experience-based assessment Which includes:  Site walkthroughs Heuristic analysis Usability ...

PXL Prioritization Framework This is blog post #9 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I started talking about Research and Testing.  Today I will continue with  the Prioritization Framework  summing up my learning experience and review the following key takeaways: > Now, You Have Your Own Problems -- What to Do Next? After conducting the research process, going through technical analysis, risk analysis, analytics, heat maps, and user testing. Now you have your own list of your very own problems. It's not a list from a random blog post that's 55 things that you should test. So research to identify what the problems are and why there are problems.  What to do next? well, it's time to build  hypotheses of changes/solutions to the problems you have discovered. After is  creating a treatment. Resetrucing landing pages, cod...

Research and Testing This is blog post #8 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about the SEM/PPC, Content Marketing and Emerging channels.  Today I will continue with  Research and Testing  summing up my learning experience and review the following key takeaways: > Growth and CRO Process  Conversion Rate Optimization (CRO) is the process of optimizing a website to increase the conversion rate which in turn leads to business growth in different ways.  Well, How do we optimize the website? let's rephrase the question in a different way, How do we not optimize the website? simply by following the online guides; like "33 CRO Techniques for optimizing your website" it won't work, because what works on website X won't work on website Y and vice versa, Because you don't know whether best practice is optimal for you. It's probab...

SEM, Content Marketing and Future look  This is blog post #7 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about the User Mental Model. Today I will continue with  Growth Channels that can Amplify your business Growth  summing up my learning experience and review the following key takeaways: > When it comes to SEO, what metrics should we focus on? SEO main objective is to capture potential customers by the keywords involved In the questions they ask. they could be in the TOF/MOF/BOF stage, that's important to consider o and find what keywords would fall under the top of the funnel, middle and bottom-funnel and capture them in their search. When doing SEO you should always focus on the goal that's directly linked to a business goal, for example increasing website traffic for an E-commerce store, it's considered to be an SEO goal that's link...

Identifying and Boosting Growth Channels This is blog post #6 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about the User Mental Model. Today I will continue with  Growth Channels that can Amplify your business Growth  summing up my learning experience and review the following key takeaways: Main Growth Channels   Where and how you connect with your customer is extremely important. So what're the main channels you can use to help your business grow? well, let's start with SEO; where you can rank in top search engine results ORGANICALLY but you have to make sure that you're on page 1 of search engine results pages, either that or your website is dead! With Paid Search AKA  SEM or PPC; you get to rank your website on the top of search engine results with Paid Search Ads on platforms like Google or Bing, but it r equires constant opti...