Meta Growth

Customer Journey Mapping & User Research This is the fourth blog post as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about Customer Research. Today I will continue with " Meeting Your Audience & Customer Journey " summing up my learning experience and review the following key takeaways: #Meeting with users is essential to marketing success As we mentioned before in the previous blog post, If you want to understand people so that you can persuade them, you must spend time with them. Yes, we are all busy but it's essential to meet with our users as much as we can or once a month, pick a day at the month and meet with at least 3 users then set down as a group and reflect on what you’ve learned and what came out of this meeting. To make it most beneficial, have a pre-defined subject that you need to discuss with users, it could be anything really a ...

User-Centric Approach This is the third blog post as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about the growth process and how to build experiments along with a simple introduction to a User-centric Approach. Today I will continue with " Customer research and Journey mapping " summing up my learning experience and review the following key takeaways: # Gain a Better Understanding of  Your Customer Paul explained how we can easily better understand our users/customers without sending any money at all. He mentioned different channels and he's right it's all within the entity. What caught my attention is that it's not about the channels as sources of information about the customers but more about how you approach each and every channel/department within your entity/organization.  For example, the Sales team has a ton of information about the cust...

Growth Process and Experimentation This is the second blog post as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. I have ended last week blog post talking about building the growth process and Quarterly growth planning. Today I will continue with "Building, Shipping and analysing Experiments" summing up my learning experience and review the following key takeaways: #Brainstorming through a goal-oriented  To make the best use of a brainstorming session with your team and other teams included if needed, you should gather the focus on a specific metric at a time and before that would be very helpful to explain the customer journey map so that attendees get the chance to visualize the customer flow and come up with ideas that represent opportunities.  Another way that could help is to check the competitors, how their customer journey looks like and what tactics th...

Growth vs Traditional Marketing  This is the beginning of a series of blog posts in which I will sum up my learning experience with  CXL Institute attending their Growth Marketing Minidegree in key takeaways. #Marketing with a growth mindset Okay, here we go. I have started my 1st   lesson with John Mcbride explaining what Growth Marketing is and I was hooked since min one. even though I am so excited about the whole "Growth Marketing" thing, but I was hooked as he explained more and more about the concept of GROWTH itself because everything he says seems so relatable on a human level (Personal Level). We as human beings grow by learning from our experiences, by experimenting and by testing ... we take a sip of hot tea on our tongue and we got hurt, then and only then do we learn that we don't do that in the next time and think of a simple strategy like waiting for a while till the drink be drinkable.  And so is growth marketing as I understood it, instead of just f...