Meta Growth

Research and Testing This is blog post #8 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about the SEM/PPC, Content Marketing and Emerging channels.  Today I will continue with  Research and Testing  summing up my learning experience and review the following key takeaways: > Growth and CRO Process  Conversion Rate Optimization (CRO) is the process of optimizing a website to increase the conversion rate which in turn leads to business growth in different ways.  Well, How do we optimize the website? let's rephrase the question in a different way, How do we not optimize the website? simply by following the online guides; like "33 CRO Techniques for optimizing your website" it won't work, because what works on website X won't work on website Y and vice versa, Because you don't know whether best practice is optimal for you. It's probab...

SEM, Content Marketing and Future look  This is blog post #7 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about the User Mental Model. Today I will continue with  Growth Channels that can Amplify your business Growth  summing up my learning experience and review the following key takeaways: > When it comes to SEO, what metrics should we focus on? SEO main objective is to capture potential customers by the keywords involved In the questions they ask. they could be in the TOF/MOF/BOF stage, that's important to consider o and find what keywords would fall under the top of the funnel, middle and bottom-funnel and capture them in their search. When doing SEO you should always focus on the goal that's directly linked to a business goal, for example increasing website traffic for an E-commerce store, it's considered to be an SEO goal that's link...

Identifying and Boosting Growth Channels This is blog post #6 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about the User Mental Model. Today I will continue with  Growth Channels that can Amplify your business Growth  summing up my learning experience and review the following key takeaways: Main Growth Channels   Where and how you connect with your customer is extremely important. So what're the main channels you can use to help your business grow? well, let's start with SEO; where you can rank in top search engine results ORGANICALLY but you have to make sure that you're on page 1 of search engine results pages, either that or your website is dead! With Paid Search AKA  SEM or PPC; you get to rank your website on the top of search engine results with Paid Search Ads on platforms like Google or Bing, but it r equires constant opti...

Structuring the website with the user's mental model This is the fifth blog post as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I talked about "Getting the most of user research and involving the user in the campaign design" . Today I will continue with "  Testing campaign design with the user and website structure best practices " summing up my learning experience and review the following key takeaways: #Testing Campaign Design with The User Planning for a new campaign is all about ensuring that you are making the right decision, and here's where testing can be extremely helpful. Now when testing which design approach is best, you can run a preference test using tools like Usability hub or Helio where you can easily upload different design concepts and have a link to share with users asking them which they like the most, this is a great way also t...