Meta Growth

Quantitive Research This is blog post #12 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I started talking about Qualitative Research.  Today I will continue with   Quantitive Research and more,   sum up my learning experience and review the following key takeaways:   > Mouse Tracking Mouse tracking is useful in many ways, I will try to sum it up in the following bullet points:  Click Maps; It's very important to know  where people are clicking, even if it is not clickable (Now you know the What) go figure it out to know the why through screen session records or something else Scroll Maps; How far users can go in web pages, also it determines how long the page is and when users are dropping, then again seeks the why Screen Recording; it’s all about the why You can’t make conclusions based on a heat map that’s generated off of s...

Qualitative and Quantitative Research This is blog post #11 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I started talking about Experience-Based Assessments in Conversion Research.  Today I will continue with   Qualitative and Quantitative Research   summing up my learning experience and review the following key takeaways:   > Conversion Research | Qualitative Research  In the Qualitative Research we will go through:  Online surveys with recent customers On-site polls Phone interviews Live chat transcripts Customer support insight User testing > Survey Design Theory Feedback, in general, is extremely important for development and growth, so in business too. Surveys ensure you as a business owner get feedback on your company, product and process to make sure your efforts are focused on what really matters.  A well-...

Conversion Research This is blog post #10 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I started talking about the Prioritization Framework.  Today I will continue with  Conversion Research  summing up my learning experience and review the following key takeaways: > What's Conversion Research and Why it is important? You need to diagnose the patient before you know how to treat him. The same goes for Conversion Rate Optimization (CRO). Every optimization project has to start with conversion research. It’s where you diagnose a website, and figure out where and how it’s leaking money. Once you know where and how only then can start you with testing solutions and monitoring progress.  Conversion Research consists of the following Main Pillars:  Experience-based assessment Which includes:  Site walkthroughs Heuristic analysis Usability ...

PXL Prioritization Framework This is blog post #9 as part of the series of blog posts in which I will sum up my learning experience with  CXL Institute   attending their Growth Marketing Minidegree. Last week I started talking about Research and Testing.  Today I will continue with  the Prioritization Framework  summing up my learning experience and review the following key takeaways: > Now, You Have Your Own Problems -- What to Do Next? After conducting the research process, going through technical analysis, risk analysis, analytics, heat maps, and user testing. Now you have your own list of your very own problems. It's not a list from a random blog post that's 55 things that you should test. So research to identify what the problems are and why there are problems.  What to do next? well, it's time to build  hypotheses of changes/solutions to the problems you have discovered. After is  creating a treatment. Resetrucing landing pages, cod...